I saw this on a package of Pepperidge Farm cookies and decided to adopt it as my own personal motto. Inspiration can strike, even when you're snacking... I think this means you can find a story anywhere. Including in a sleeve of dark chocolate-infused cookies.
Holding titles of copywriter, copy manager and Associate Creative Director at brands like ASICS, Marmot, Tommy Hilfiger, Chipotle and ABC Carpet & Home (plus a stint as a cut-and-sew textile researcher—ask me about that one) means I can do more than write. I see the origins of stories in moodboards and sketches. I hear the gem of a tagline in a rapid-fire brainstorm session and know “that’s it!”. I can see the outlines of brand guidelines and know what’s missing. It means I can review agency work, junior creative work and know if it’s on-brand, off-brand and why.
It also means I can navigate beta AI projects, help you work with the agency AND train the tool and set a great foundation for scaleable work.
Let’s do something cool together.
CV available upon request.
📍: NYC
📠: creative@micheleaxt.com